Post by arfangkseo on Jan 1, 2024 23:16:03 GMT -7
Beneath these two elements however lies the third one that constitutes the true foundation of a brand values. Brand values define the essence of the brand as well as the rules that help guide and manage its development. The Importance of Brand Values Many small business owners skip the step of discovering their brand values because they consider that things like market analysis and product development are a lot more important.
The omission nevertheless can be fatal to the longevity of your business. Without core values a business lacks direction and the unifying power that will allow it to grow without losing its identity. Take the following brands as an example Nike. We all know the brand. But do you know what the word means It means “Victory.” Nike was the name of the Ancient Greek goddess of victory. She was the goddess of athletes and winners. And the Country Email List swoosh logo that represents the brand Not just a fancy design. It’s a simplification of one of the wings on which Nike flew down to earth from Mount Olympus to crown the winners. The values of “victory” and of “winning” have helped take Nike from a small athletic shoe company to an entire sports empire that still champions those same values. Apple. No apple wasn’t Steve Jobs’ favorite fruit.
If you look at the design the fledgling company used as its logo in the first few months of its existence you’ll see that “Apple” comes from Newton’s apple. It’s an apple that represents discovery innovation and forward thinking. All those are precisely the values that Apple has proved over the decades to embody. from the examples above that values define everything a brand is and isn’t. Just like the examples of two major brands that champion specific values so does your brand needs to have clear values. Those values will form the core of your brand and will help guide it as it evolves alongside your growing business without ever losing its true identity.
The omission nevertheless can be fatal to the longevity of your business. Without core values a business lacks direction and the unifying power that will allow it to grow without losing its identity. Take the following brands as an example Nike. We all know the brand. But do you know what the word means It means “Victory.” Nike was the name of the Ancient Greek goddess of victory. She was the goddess of athletes and winners. And the Country Email List swoosh logo that represents the brand Not just a fancy design. It’s a simplification of one of the wings on which Nike flew down to earth from Mount Olympus to crown the winners. The values of “victory” and of “winning” have helped take Nike from a small athletic shoe company to an entire sports empire that still champions those same values. Apple. No apple wasn’t Steve Jobs’ favorite fruit.
If you look at the design the fledgling company used as its logo in the first few months of its existence you’ll see that “Apple” comes from Newton’s apple. It’s an apple that represents discovery innovation and forward thinking. All those are precisely the values that Apple has proved over the decades to embody. from the examples above that values define everything a brand is and isn’t. Just like the examples of two major brands that champion specific values so does your brand needs to have clear values. Those values will form the core of your brand and will help guide it as it evolves alongside your growing business without ever losing its true identity.