Post by account_disabled on Dec 10, 2023 23:58:40 GMT -7
Thanks to digitization, the marketing industry is constantly changing. As a result, CMOs must constantly face new tasks. Just a decade ago, technology wasn’t necessery to B2B Email List conduct advertising campaigns. Nowadays, it is a priority.
Technological advances continue to enhance the importance of the CMO role in several organizations. They are also creating new ways to reach customers and understand their opinions on products, services and brands. What is more, customers can instantly communicate their views to millions of people, which is both an opportunity and a threat. Customers must be heard here and now, and then products need to be tailored to their requirements. CMOs, along with their employees, must exploit technology to reach and influence customers, position their products, and challenge competitors. What does a CMO do? The role of the CMO can’t be put in rigid frames.
In fact, marketing efforts are about escaping them and standing out from the crowd, which ultimately is to attract customers and encourage them to make a purchase. The CMO role may extend to sales management, new business development, product development, distribution channel management and customer service. In addition, the CMO must communicate efficiently with other departments within the company to pass on messages to the public, as part of PR and social media activities. The CMO should make potential and current customers understand the company’s position in the market, applying traditional methods as well as the latest technologies such as data analytics. The CMO should develop and implement a strategy to secure its strong position on the market, increase brand awareness and sales.Scrum Guide.