Post by account_disabled on Dec 27, 2023 21:48:27 GMT -7
Ayour numbers their ability to convince depends on it. Its unreasonable to expect to convince executive management using cobbledtogether nonexhaustive tools that use sampling and disparate unverifiable uncertified performance indicators. Customer confidence and trust. Before it belongs to the company collecting it data first and foremost belongs to users of the service the customers. Its critical to maintain a fully trusting relationship with them or else you risk them leaving the service. Respecting user privacy goes beyond just legal obligations which should only get tighter notably with the GDPR. Its also an indispensable condition of the bond that links a company and its customer.
Accessibility transparency security and appropriate usage must frame the use of customer data to ensure it remains exploitable and valuable in the long term. Confidence in technology vendors. The development of SaaS solutions Phone Number List of cloudbased storage has generalized the usage of thirdparty analytics tools. Its therefore fundamental to ensure that your technology vendors are not reusing your data in ways that demonetize it completely. A common example involves feeding DMPs enabling the development of targeting algorithms which are then potentially useful for the entire market and therefore for your competitors as well all while breaking the bond of trust with your users.
In this case your datas value is creating an advantage for your service provider while depriving you of your competitive advantage. The most absurd example and the most frequent involves feeding your customer data to your main competitor who will be able to use it to their advantage at your expense. Case in point the grotesque situation of media groups using Googles analytics or marketing intelligence tools. But I admit to probably having a biased view of the question. Additionally not only does this diminish your datas power as legal tender and transfer that power to your competitor but your digital accounting becomes an open book to this competitor.
Accessibility transparency security and appropriate usage must frame the use of customer data to ensure it remains exploitable and valuable in the long term. Confidence in technology vendors. The development of SaaS solutions Phone Number List of cloudbased storage has generalized the usage of thirdparty analytics tools. Its therefore fundamental to ensure that your technology vendors are not reusing your data in ways that demonetize it completely. A common example involves feeding DMPs enabling the development of targeting algorithms which are then potentially useful for the entire market and therefore for your competitors as well all while breaking the bond of trust with your users.
In this case your datas value is creating an advantage for your service provider while depriving you of your competitive advantage. The most absurd example and the most frequent involves feeding your customer data to your main competitor who will be able to use it to their advantage at your expense. Case in point the grotesque situation of media groups using Googles analytics or marketing intelligence tools. But I admit to probably having a biased view of the question. Additionally not only does this diminish your datas power as legal tender and transfer that power to your competitor but your digital accounting becomes an open book to this competitor.